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Ways of Indtroduction of the New Product in the Market
Mlejnek, Jiří ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The main objective of the diploma thesis Ways of introduction of the new product in the market is to evaluate and choose suitable marketing strategy for the management of company Schrack Technik spol. s r.o. which is considering introduction of the new product in the market. The new product is electric vehicle charging station. Due to comprehensiveness of the main objective there are also set two partial objectives which are interconnected and contribute to its elaboration. First partial objective is to define company´s situation on the market applying financial analysis, analysis of internal and external environment (Porter´s five forces, PESTE, SWOT analysis) which should help to find company´s strength and weaknesses, evaluate possible threats and opportunities. Second partial objective is to evaluate whether the electro mobile industry is attractive or not.
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Proposal of Marketing Mix for New Product in Starting-up Company
Babičová, Kristína ; Kita, Peter (referee) ; Mráček, Pavel (advisor)
Predmetom tejto bakalárskej práce je návrh marketingového mixu pre začínajúcu firmu. Tento návrh je založený na teoretických východiskách, ktorých fakty ovplyvňujú firmu z rôznych uhlov: prostredie amerického trhu, uvedenie a propagácia novej firmy a nového produktu na trh, súčasný marketingový koncept a všeobecné odporúčania pre tvorbu marketingového plánu. Ďalšia časť tejto práce je založená na informáciách o súčasnom stave firmy a ich analýza, pričom tieto informácie poskytujú praktickú aplikáciu teoretických tvrdení. Tieto analýzy zahrňujú opis súčasného marketingového mixu, analýza konkurencie a zhrnutie analýz. Následný návrh je teda výsledkom teoretickej rešerše a praktického rozboru firmy a jej prostredia.
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Proposal for Risk Management in a Selected Business Entity
Krausová, Veronika ; Klementová, Jana (referee) ; Ptáček, Roman (advisor)
The diploma thesis is dealing with analysis and evaluation of risks of the co-operative society related to introduction of the new product concerning the field of negotiations with supplier, logistics and warehouse management. The first part describes the theoretical basis of project management, risk analysis and management, negotiation with supplier, logistics and warehouse management. The second part is dedicated to the analysis of the current situation of the selected company and the last part deals with risks in the area of supply-customer relationship using the RIPRAN method. The main goal of the diploma thesis is to propose recommendations for reduction of individual risks connected to the introduction of the new product in the field of negotiation with supplier, logistics and warehouse management.
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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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Business plan for market launch of new product
Šimečková, Vendula ; Fibingr,, Dušan (referee) ; Ulč, Jakub (advisor)
The bachelor 's thesis main focus is on creating a business plan for selected company. In the theoretical part, topics related to the addressed issue are discussed. From the theoretical part comes the analytical part, analyzing the current state of the company and its surroundings. From these parts comes the proposed solution, which is the business plan. The plan is intended to serve the selected company to assess the suitability of the implementation of the business plan, which is to launch a new product on the market. Based on the plan, the company decides whether to launch the product on the market or not.
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Use of online marketing to increase product awareness
Ondřej, Lukáš
This bachelor thesis focuses on the possibilities of increasing visualization of the new product, dryer sheets, on the Czech market through internet marketing. When creating a marketing plan, the conditions and specifics of the Czech market were taken into account. Thanks to the increasing sales of laundry dryers on the Czech market, the group of potential customers for whom this product is interesting and useful is increasing.
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Distribuce a propagace nového produktu vybrané firmy
Jirešová, Aneta
The subject of the bachelor thesis “Distribution and promotion of a new product of selected company” is the company Radislav Jireš, which deals with the custom production of furniture. The owner of the company also appears under the name Truhlářství U Břízek. The aim of this bachelor thesis is to design efficient distribution and promotion of new product of selected company. Truhlářství U Břízek want to offer its new product – children´s kitchen for playing. The first part of the thesis is focused on literary research, in the second part is the theoretical knowledge applied to practise. First, the analysis of the company and the selected product is carried out and then the proposal for efficient distribution and promotion of the product is elaborated. Costing is also included.
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Marketing communication for newly launched products in selected market
Kambová, Lucie
Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019. This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch relates to an extension of already known brand. Also under scrutiny is the kids’ toiletries market, which is the field of re-search for the thesis’ topic. In this market context, the thesis examines the main currents of customer preferences and suggests ways they could be communicated with.
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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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